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The agency could have handed out Whopper coupons, but instead they created an app designed to start a conversation, which is what they needed to get the brand noticed and loved. It was basically a brief to offer coupons for one-penny Whoppers, but the agency went above and beyond to make something much more culturally provocative.
Both Grand Prix of the Year winners are brilliant, impactful ideas and they had the full support of the jury, so I feel really good about our choices. One lap race per driver, 1 honorary person races free with minimum of 5 drivers.
Two lap races per driver, 1 honorary person races free with minimum of 5 drivers. Open to the public or small groups up to 10 drivers.
It's yours to keep for the next visit so don't loose it! You may certainly use your own DOT approved full face helmet with visor.
Grand Prix Raceway
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Advance reservations and deposit required. Turn left at Chestnut, then right at Seaside Way. Guests should turn right on Magnolia, left on Ocean Blvd, right on Chestnut, left on Shoreline Drive and enter the Aquarium parking structure on the right. This is the only available entrance to our parking structure on this day.
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The structure will be closed off promptly at p. Turn left at Chestnut, turn left at Shoreline Drive and enter the Aquarium parking structure on the right hand side.
From there, guests will be directed to the nearest available parking lot. Shuttles will be available to transport guests from the more remote lots, and some walking paths will be open for those who wish to use them.